Aleksandra Ikonov is a PhD candidate, researcher, and experienced marketing manager specializing in digital marketing and the application of artificial intelligence in data analysis and education. Her work is dedicated to developing innovative approaches that connect technology, marketing, and learning, with the goal of improving access to education and the effectiveness of digital communication.

Throughout her career, Aleksandra has developed and led numerous digital campaigns and projects that combine research methods and AI tools, contributing to a better understanding of user behavior and the personalization of educational content.

By combining academic expertise and practical experience, she actively participates in projects aimed at enhancing digital competences and promoting the responsible use of artificial intelligence in both education systems and marketing.